N.E.W.S project
N.E.W.S project is a food project that transforms ingredients—each carrying the intentions of producers from across Japan—into processed products suited to each moment.Starting from the enjoyment and pleasure of food, the project explores what “food” can be in a contemporary context. By uncovering value in often overlooked ingredients and their backgrounds, it brings them into everyday life.Through food, it also aims to create a fair economic cycle and contribute to a diverse and inclusive society.
Forest BouillonDeveloped with inspiration from a traditional, land-rooted dashi culture.Extending beyond seafood, it reinterprets a quintessential Japanese food culture—one that draws broth from plants growing naturally in each region—in a contemporary way.Using plants native to the northern foothills of Mt. Fuji, the product offers flavors that shift with the seasons and from year to year.Rather than a simple seasoning, it is designed as an experience of “tasting the terroir.”From ingredient selection to package design, the entire process is carried out consistently within N.E.W.S project.
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