About

We look at both what is visible and what lies beneath. By doing so, we open up the possibilities of design. We explore ways that feel right, creating designs that are familiar and that endure.

We look at both what is visible and what lies beneath. By doing so, we open up the possibilities of design. We explore ways that feel right and grow more familiar over time—seeking a balanced and enduring approach. kokon inc. is a creative studio that works across multiple disciplines, centered on art direction for entire brands, including visual identity, packaging, typography, and web. From brand launches to rebranding, we take an integrated approach, engaging deeply with both challenges and context.

Company: Kokon inc.
Established: January 11, 2022
Services: Brand development and cultivation
CI/VI planning and production
Advertising and sales promotion planning and production
Web design development and production
Founder: Mayuko Kanazawa
Location: 〒153-0042
3-3-11 Aobadai, Meguro-ku, Tokyo
Clients: FOOD & COMPANY Co., Ltd. / THE NORTH FACE / Kodama Jozo Co., Ltd. / Nippon Kodo Co., Ltd. / NatureLab. Co., Ltd. / PARCO Co., Ltd. / Fang Fang Co., Ltd. / Warner Music Japan Inc. / Palace Hotel Co., Ltd. / Fujita Kanko Inc. / TRANSIT OPERATION SERVICE INC. / etc.

Member

Mayuko Kanazawa

Art Director / Graphic Designer

1990	Born in Hokkaido, raised in Chiba
2013	Graduated from Tama Art University
2014	Belonged to Neandertal inc.
2017	Started freelance
2022	Founded kokon inc.
2024	Founded P.O.S.T studio inc.

Minen Nakajima

Graphic Designer

2000	Born in Taoyuan, Taiwan
2022	Graduated from National Taiwan University of Arts, Joined paragram
2024	Belonged to TSDO inc.
2025	Joined kokon inc.

Award

TOPAWARDS ASIA 2025
Pentawards 2022 “Bronze WINNER”
JAGDA Graphic Design in Japan 2022
TOPAWARDS ASIA 2021
MUSE CREATIVE AWARDS 2021 “PLATINUM WINNER”

Press

JAGDA Graphic Design in Japan 2023

Office

Midori.so 1F, 3-3-11, Aobadai
Meguro-ku, Tokyo 153-0042

GOOGLE MAPS

Contact

info@kokon.jp

Instagram

@kokon_inc

N.E.W.S project

N.E.W.S project is a food project that transforms ingredients—each carrying the intentions of producers from across Japan—into processed products suited to each moment.Starting from the enjoyment and pleasure of food, the project explores what “food” can be in a contemporary context. By uncovering value in often overlooked ingredients and their backgrounds, it brings them into everyday life.Through food, it also aims to create a fair economic cycle and contribute to a diverse and inclusive society.

Forest BouillonDeveloped with inspiration from a traditional, land-rooted dashi culture.Extending beyond seafood, it reinterprets a quintessential Japanese food culture—one that draws broth from plants growing naturally in each region—in a contemporary way.Using plants native to the northern foothills of Mt. Fuji, the product offers flavors that shift with the seasons and from year to year.Rather than a simple seasoning, it is designed as an experience of “tasting the terroir.”From ingredient selection to package design, the entire process is carried out consistently within N.E.W.S project.

P.O.S.T studio inc.

P.O.S.T studio inc. is a creative studio that works across food product development and design.Working closely with producers and processors, we develop products from the ground up—covering product planning, design, branding, and sales strategy.We also shape the broader experience surrounding food, including promotion, media and storytelling, retail development, and community initiatives.How a product reaches people, what kinds of relationships it creates, and how it contributes to producers, local communities, and the environment—P.O.S.T studio looks beyond the act of making itself to design sustainable cycles for the future.

We look at both what is visible and what lies beneath. By doing so, we open up the possibilities of design. We explore ways that feel right, creating designs that are familiar and that endure.

We look at both what is visible and what lies beneath.By doing so, we open up the possibilities of design.We explore ways that feel right and grow more familiar over time—seeking a balanced and enduring approach.kokon inc. is a creative studio that works across multiple disciplines, centered on art direction for entire brands, including visual identity, packaging, typography, and web.From brand launches to rebranding, we take an integrated approach, engaging deeply with both challenges and context.