I was responsible for the art direction and design of the entire visual communication of the facility, from the logo and signage to the website and printed materials.The logo for “HOME/WORK VILLAGE” was designed based on the facility’s concept of rediscovering “living” and “working,” and connecting the diverse experiences and possibilities that exist between them.Its structure allows elements to be combined and rearranged like building blocks, encouraging visitors to engage with it creatively.While simple, its distinctive form functions as an intuitive system that anyone can interact with, symbolizing movement and expansion.The central slash (/) serves as a connecting element between HOME and WORK. It represents the flow of time and human interaction, while also acting like the axis of a clock, radiating outward from the center. It is positioned as a line that fluidly transcends the boundaries between living and working.
As the logo itself is visually expressive, the typeface was designed to maintain universality without appearing childish.An original font was created by combining the stability of Helvetica with the distinctiveness of Acid Grotesk.For “VILLAGE,” the “LL” was shortened to prevent excessive spacing and to visually unify the two letters.Additionally, a full alphabet set was developed in anticipation of signage applications, including custom ligatures (such as FF and EE) to introduce subtle moments of discovery.
The color palette is based on orange and blue, adjusted to softer tones that are easy on the eyes.This ensures harmony with the building’s exterior while naturally attracting attention.By incorporating black and beige, the overall composition is balanced with a sense of calmness and playfulness.This logo has no fixed final form; instead, its structure itself defines the system.Like magnets, its elements connect, move, and expand—generating new relationships and cultural interactions along the way.It embodies the very idea of the “third place” that the facility aspires to be.Designed to evolve alongside “HOME/WORK VILLAGE,” the logo embraces changes in lifestyle and work with a positive spirit.This intention is embedded not only in its system but also in the fine details of the typeface.
The signage system is developed based on the logic of the logo, transforming wayfinding into a playful extension of the identity itself.At the same time, to avoid visual excess, the application is carefully balanced—using only the custom typeface in certain areas to maintain clarity and simplicity.For the exterior signage, the site—originally a renovated school—covers a wide area.We carefully considered placement so that visitors would naturally encounter the signs while walking through the space.Together with PM Nakayasu and the design team at Blue Studio, we walked the site to identify key sightlines and positioned the signage accordingly.Inside the facility, which includes ground-floor retail, second-floor coworking and school spaces, third-floor offices, and a courtyard event area, the design responds to a wide range of users.The signage aims to balance clarity and ease of navigation with a sense of liveliness, while maintaining a mature, work-oriented atmosphere.
Two distinctive elements of the signage are the monument sign installed in the courtyard and the directional graphics applied to the ground.The monument functions as an interactive sign that children can climb and play on.The floor graphics extend the logic of the logo directly onto the surface, not only indicating direction but also adding a visual playfulness that invites people to photograph it.Both elements were designed with the intention that signage goes beyond mere information, becoming an experience that remains in visitors’ memories.
